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THE STORY


FOUNDERS

Sport of Kings is a brand inspired by the life journey of two friends. The stories that could be told have more salted wounds than sunset strolls on the beach. A struggling balance of life’s challenges and glassy barrels. Hollywood nights blurring into glassy mornings. Endless miles traveled around the world to discover new waves and experience new cultures.

In 2015 Casey Wheat and Ziggy Williams stepped out of the ocean with clarity, a clean slate, and the wind at their backs. Returning to their childhood roots of surfing and brotherhood they created a brand that not only reflects the respect of past generations but inspires the youth of the future.

Design

Sport of Kings takes pride in the quality and craft that goes into each individual piece we make. Our fleece is made right in Los Angeles. With so many brands sourcing materials overseas, we believe it is important to source and produce quality materials right here in the United States.

Each piece we create has a custom tailored Sport of Kings fit. Nothing about it is "stock". We handcraft every detail from cut, to dye, to our premium custom garment wash treatment. The custom garment wash creates a personalized and beautiful worn-in look. The artwork and graphics we use are hand designed, with limited edition collections. Each piece is ensured to be butter-soft; so soft you might not ever want to take it off. At Sport of Kings, comfort and fashion go hand in hand. We do not sacrifice one for the other, because to us they are equally important. 

Vision

LIVE STREET. BREATHE SURF.