THE STORY
FOUNDERS
SPORTOFKINGS is a brand inspired by the life journey of two friends. The stories that could be told have more salted wounds than sunset strolls on the beach. A struggling balance of life’s challenges and glassy barrels. Hollywood nights blurring into hazy mornings. Endless miles traveled around the world to discover new waves and experience new cultures.
In 2015 Casey Wheat and Ziggy Williams stepped out of the ocean with clarity, a clean slate, and the wind at their backs. Returning to their childhood roots of surfing and brotherhood they created a brand that not only reflects the respect of past generations but inspires the youth of the future.
THE STORY CONTINUES
2020 brought a new chapter to the SPORTOFKINGS story when the brand tragically lost one of the founders, Casey Wheat. Prior to his passing, Casey hired a new CEO and industry veteran, Dayna Cornelius. With a long history of assisting small and specialty brands with scaling to multi million dollar businesses, Dayna was key to forming a dream team to take the company to a new level of success.
Ziggy Williams and now co-owner, Dayna Cornelius continue to forge ahead building the brand of their dreams ensuring that the legacy lives on. The success they have achieved so far is no doubt owed to the inspiration and creativity that was Casey Bauer Wheat.
Design
A Home-Grown brand made with quality not quantity. SPORTOFKINGS' line is a range of premium tees, hoodies, sweats, caps and limited edition cut & sew, designed in-house. Our aim is to cultivate our unique vision of effortless style where fashion meets street.
The majority of collections are all designed and made locally right here in Los Angeles and Orange County. Keeping as much of the business local will be the future of fashion and something that will surely be an important factor for consumers in the coming years.