Why we exist
built with purpose. designed to be lived in.
Sport of Kings was founded on a simple belief: what you wear should reflect how you live. We create premium apparel with purpose. Pieces built with intention, crafted to last, and designed to become part of life's everyday moments. From the beginning, our goal has been to create clothing that feels authentic, timeless, and worthy of the stories made while wearing it.
Today, that belief continues to shape everything we do. Every collection is thoughtfully designed with quality, versatility, and longevity in mind because we believe great apparel should become part of your life, not just your wardrobe. From the fabrics we choose to the details we obsess over, every piece is created with the intention of being worn often, lived in fully, and appreciated for years to come.
Honoring the foundation. building the future.
carrying it forward
Today, Sport of Kings is led by Dayna Lee Cornelius and Tiffany Lee, whose shared commitment to quality, craftsmanship, and authenticity continues to shape every decision we make. While the brand continues to evolve, our purpose remains the same: create apparel with intention, build products that stand the test of time, and stay true to the values that brought Sport of Kings to life.
Why we exist
who we create for
Sport of Kings was created for people who understand that life isn't defined by perfection, but by perseverance. For the ones who've been knocked down, found the strength to get back up, and continue moving forward with purpose. They value quality over excess, authenticity over appearances, and know that the things worth having are worth earning. Our apparel is designed for every chapter of that journey, from the ordinary moments to the unforgettable ones, because the clothes you live in should tell a story that's uniquely yours.
October 13 1970 - may 28 2020
Casey Bauer Wheat
Sport of Kings began with Casey's vision to create a brand built on authenticity, quality, and purpose. His passion laid the foundation for everything Sport of Kings stands for today, and we're honored to carry that vision forward.