Sport of Kings is a brand inspired by lifes challenges and hard fought battles; some won, some lost.  The stories that could be told have more salted wounds than sunset strolls on the beach.  Hollywood nights blurring into offshore mornings.   

In lifes battles, having tasted both victory and defeat, the test lies not in the frequency of our falls, but in the resilience and determination to pick ourselves back up.  We become leaders, motivators, extending a hand up, providing shoulders to lean on and hearts to share burdens.  Together we journey upwards, unified by the spirit that refuses to surrender. 


In 2018 Casey Wheat, founder of Sport of Kings teamed up with Dayna Lee Cornelius, an industry veteran with over 30 years of experience and a long history of scaling small brands to multi-million dollar businesses. The goal; forming a dream team to bring the once garage based brand to a new level of success.

In 2020, Sport Of Kings embarked on a new chapter as the brand mourned the loss of its Founder, Casey Wheat.  From their flagship location in Huntington Beach California, Dayna, alongside her partner and COO Tiffany Lee, continue to push forward in their mission to make the collective vision they all shared a reality.  The success they have achieved so far has been fueled by their passion, grit and dedication to love, embrace and champion others.