The 5 pillars

 The SPORTOFKINGS is known as the sport of surfing in our world.  Our Kings crown logo is comprised of 5 pillars, each having it's own foundation.

SURF.  COMMUNITY. VICTORY. HERITAGE. LEGACY.

The number 5 is placed throughout our brand story and its meaning is deeply rooted in the history of our surfing culture.

March 17, 2021 — Dayna Cornelius

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