PURSUIT OF HAPPINESS
A collection of storytelling, videos, and images celebrating the journey of unique individuals navigating this thing called life and the pursuit of happiness. As well as those that find their Zen with the majestic act of riding waves and embracing the brotherhood of surfing, past, present and future.
The SPORTOFKINGS is known as the sport of surfing in our world. As a brand that was founded in Southern California our roots are deeply influenced by the Cali lifestyle.
Our icon Kings crown logo is comprised of 5 pillars, each having it's own foundation in the surf culture.
LEGACY. HERITAGE. COMMUNITY. VICTORY. PURSUIT OF HAPPINESS.
Surf Photographer / Wedge Charger / Pastor
"I’m 53 years old now, TOO OLD TO DIE YOUNG, so I will keep surfing, keep dropping in at the wedge, and keep shooting as long as I can. Surfing is truly the SPORTOFKINGS, and it really does keep you FOREVER YOUNG at heart. So enjoy the moments, stay humble, appreciate the little things in life, hold on to those you love, and do the next right thing"
From the depths of his drug abuse and addiction, Casey Wheat remerges with a new brand and a new lease on life.
Meet our newest ambassador Griffin Foy, 17, one of Huntington Beach's top surfers.
"There might have been one day when I didn't surf but then I'd make up for it by going out the next night," Foy said. "The pier lights are super bright so you can surf all night long if you want. I'd go out at 9 or 10 o'clock at night and surf a few hours with some of my friends." ...