PURSUIT OF HAPPINESS

A collection of storytelling, videos, and images celebrating the journey of unique individuals navigating this thing called life and the pursuit of happiness. As well as those that find their Zen with the majestic act of riding waves and embracing the brotherhood of surfing, past, present and future.

Our Values

Our Values

Our Kings/Queens Crown logo is comprised of 5 Pillars, each representing a value, our values as a company.

HERITAGE - Where We come from - Our Roots.

LEGACY - What Are We Going To Leave Behind. 

COMMUNITY – Whether You Are Fighting Addiction, Cancer, PTSD, Grief & Loss Or Overwhelming Adversity, We Believe In The Love & Uplifting Power That Real Human Connections & Community Provide.  

VICTORY - Rock Bottom Created More Champions Than Privilege Ever Did. Don't Judge, Give 110% and Never Give Up! 

PURSUIT OF HAPPINESS - The Ultimate Journey.

 

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Surfing is the "Sport of Kings"

Surfing is the "Sport of Kings"

"For as long as humans have been swimming in the ocean, we've been riding waves into the beach. That means the history of surfing likely predates the history of writing by thousands of years."   (Beyond the Board: History of Surfing - Jeff Hale ) 
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Casey Bauer Wheat - Founder SPORTOFKINGS

Casey Bauer Wheat - Founder SPORTOFKINGS

As we embark on a new year, one without our brother Casey Bauer Wheat, we will carry forward the legacy of authenticity, passion and love that he left behind.
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PURSUIT OF HAPPINESS

PURSUIT OF HAPPINESS

I was born in Heart Mountain Wyoming in 1944. Heart Mountain, Wyoming had a relocation camp for Japanese Americans. We were uplifted out of our homes in LA and stayed in Santa Anita race track until they finished building relocation  camps across the US.
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Too Old To Die Young

Too Old To Die Young

MIKE HARRIS

Surf Photographer / Wedge Charger / Pastor

"I’m 53 years old now, TOO OLD TO DIE YOUNG, so I will keep surfing, keep dropping in at the wedge, and keep shooting as long as I can. Surfing is truly the SPORTOFKINGS, and it really does keep you FOREVER YOUNG at heart. So enjoy the moments, stay humble, appreciate the little things in life, hold on to those you love, and do the next right thing"

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brevitycodeshow

brevitycodeshow

From the depths of his drug abuse and addiction, Casey Wheat remerges with a new brand and a new lease on life. 

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THE SHOOT - KRIS REEVES

THE SHOOT - KRIS REEVES

A police cruiser drives by, pulls a U-turn and races into the lot. As a high powered spot light beams into Kris’s eyes, he instinctively raises his hands in the air. When the spot light is cut, a white, rookie police officer, steps out with his hand on his revolver. Kris’s heart races...
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SURF + DRIFT = GRIFF

SURF + DRIFT = GRIFF

Meet our newest ambassador Griffin Foy, 17, one of Huntington Beach's top surfers. 

"There might have been one day when I didn't surf but then I'd make up for it by going out the next night," Foy said. "The pier lights are super bright so you can surf all night long if you want. I'd go out at 9 or 10 o'clock at night and surf a few hours with some of my friends." ...

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About Our Fleece

About Our Fleece

Sport of Kings takes pride in the quality and craft of the fleece we use. Our fleece is made right in Los Angeles. With so many brands sourcing materials overseas, we believe it is important to source and produce quality materials right here in the United States. 
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A Day in the Life - Sport of Kings

A Day in the Life - Sport of Kings

SOKFY || A highly charged, carefree approach to life.
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WCBR Salt Creek 2017

WCBR Salt Creek 2017

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Roy Crump: It Started in the 40's

Roy Crump: It Started in the 40's

No leash, no wetsuit, surfing Rincon in the dead of winter in the 50s. Listen to Roy Crump tell his story about surfing when it all first began.
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Steve Wheat: It Started in the 50's

Steve Wheat: It Started in the 50's

Steve Wheat tells his story about how it all began. A stoked grom frothing to ride waves. With surfboards being a rarity in the 50s, how did groms manage to learn to surf? Listen here
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WCBR

WCBR

“I’m kind of feeling the pressure,”grinned ever-casual Pat Gudauskas. “Can’t let the squad down.”
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