PURSUIT OF HAPPINESS / Sport of Kings

A collection of storytelling, videos, and images celebrating the journey of unique individuals navigating this thing called life and the pursuit of happiness. As well as those that find their Zen with the majestic act of riding waves and embracing the brotherhood of surfing, past, present and future.

Our Values

Our Values

Our Kings/Queens Crown logo is comprised of 5 Pillars, each representing a value, our values as a company.

HERITAGE - Never Forget Where You Came From. 

LEGACY - What Are We Going To Leave Behind. 

COMMUNITY – Whether You Are Fighting Addiction, Cancer, PTSD, Grief & Loss Or Overwhelming Adversity, We Believe In The Love & Uplifting Power That Real Human Connections & Community Provide.  

VICTORY - Rock Bottom Created More Champions Than Privilege Ever Did. Before You Learn To Win, You Gotta Handle Defeat.  Don't Judge, Give 100% and Never Give Up! 

PURSUIT OF HAPPINESS - The Ultimate Journey.

 

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Surfing is the "Sport of Kings"

Surfing is the "Sport of Kings"

"For as long as humans have been swimming in the ocean, we've been riding waves into the beach. That means the history of surfing likely predates the history of writing by thousands of years."   (Beyond the Board: History of Surfing - Jeff Hale ) 
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brevitycodeshow

brevitycodeshow

From the depths of his drug abuse and addiction, Casey Wheat remerges with a new brand and a new lease on life. 

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THE SHOOT - KRIS REEVES

THE SHOOT - KRIS REEVES

A police cruiser drives by, pulls a U-turn and races into the lot. As a high powered spot light beams into Kris’s eyes, he instinctively raises his hands in the air. When the spot light is cut, a white, rookie police officer, steps out with his hand on his revolver. Kris’s heart races...
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SURF + DRIFT = GRIFF

SURF + DRIFT = GRIFF

Meet our newest ambassador Griffin Foy, 17, one of Huntington Beach's top surfers. 

"There might have been one day when I didn't surf but then I'd make up for it by going out the next night," Foy said. "The pier lights are super bright so you can surf all night long if you want. I'd go out at 9 or 10 o'clock at night and surf a few hours with some of my friends." ...

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About Our Fleece

About Our Fleece

Sport of Kings takes pride in the quality and craft of the fleece we use. Our fleece is made right in Los Angeles. With so many brands sourcing materials overseas, we believe it is important to source and produce quality materials right here in the United States. 
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A Day in the Life - Sport of Kings

A Day in the Life - Sport of Kings

SOKFY || A highly charged, carefree approach to life.
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WCBR Salt Creek 2017

WCBR Salt Creek 2017

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Roy Crump: It Started in the 40's

Roy Crump: It Started in the 40's

No leash, no wetsuit, surfing Rincon in the dead of winter in the 50s. Listen to Roy Crump tell his story about surfing when it all first began.
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Steve Wheat: It Started in the 50's

Steve Wheat: It Started in the 50's

Steve Wheat tells his story about how it all began. A stoked grom frothing to ride waves. With surfboards being a rarity in the 50s, how did groms manage to learn to surf? Listen here
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WCBR

WCBR

“I’m kind of feeling the pressure,”grinned ever-casual Pat Gudauskas. “Can’t let the squad down.”
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