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PURSUIT OF HAPPINESS / crown

A collection of storytelling, videos, and images celebrating the journey of unique individuals navigating this thing called life and the pursuit of happiness. As well as those that find their Zen with the majestic act of riding waves and embracing the brotherhood of surfing, past, present and future.

The 5 pillars

Dayna Cornelius Posted on March 17 2021

The SPORTOFKINGS is known as the sport of surfing in our world. As a brand that was founded in Southern California our roots are deeply influenced by the Cali lifestyle.

Our icon Kings crown logo is comprised of 5 pillars, each having it's own foundation in the surf culture.

LEGACY. HERITAGE. COMMUNITY. VICTORY. PURSUIT OF HAPPINESS.

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