PURSUIT OF HAPPINESS / surfing

"For as long as humans have been swimming in the ocean, we've been riding waves into the beach. That means the history of surfing likely predates the history of writing by thousands of years."   (Beyond the Board: History of Surfing - Jeff Hale ) 

The SPORTOFKINGS is known as the sport of surfing in our world. As a brand that was founded in Southern California our roots are deeply influenced by the Cali lifestyle. 

Our icon Kings crown logo is comprised of 5 pillars, each having it's own foundation in the surf culture.

LEGACY.  HERITAGE. COMMUNITY. VICTORY. PURSUIT OF HAPPINESS.

 

Meet our newest ambassador Griffin Foy, 17, one of Huntington Beach's top surfers. 

"There might have been one day when I didn't surf but then I'd make up for it by going out the next night," Foy said. "The pier lights are super bright so you can surf all night long if you want. I'd go out at 9 or 10 o'clock at night and surf a few hours with some of my friends." ...

Sport of Kings takes pride in the quality and craft of the fleece we use. Our fleece is made right in Los Angeles. With so many brands sourcing materials overseas, we believe it is important to source and produce quality materials right here in the United States. 

SOKFY || A highly charged, carefree approach to life.

No leash, no wetsuit, surfing Rincon in the dead of winter in the 50s. Listen to Roy Crump tell his story about surfing when it all first began.

Steve Wheat tells his story about how it all began. A stoked grom frothing to ride waves. With surfboards being a rarity in the 50s, how did groms manage to learn to surf? Listen here