PURSUIT OF HAPPINESS

Surfing is the "Sport of Kings"

"For as long as humans have been swimming in the ocean, we've been riding waves into the beach. That means the history of surfing likely predates the history of writing by thousands of years."   (B...

SURF + DRIFT = GRIFF

Meet our newest ambassador Griffin Foy, 17, one of Huntington Beach's top surfers.  "There might have been one day when I didn't surf but then I'd make up for it by going out the next night," Foy ...

About Our Fleece

Sport of Kings takes pride in the quality and craft of the fleece we use. Our fleece is made right in Los Angeles. With so many brands sourcing materials overseas, we believe it is important to sou...

A Day in the Life - Sport of Kings

SOKFY || A highly charged, carefree approach to life.

WCBR Salt Creek 2017

Roy Crump: It Started in the 40's

No leash, no wetsuit, surfing Rincon in the dead of winter in the 50s. Listen to Roy Crump tell his story about surfing when it all first began.

Steve Wheat: It Started in the 50's

Steve Wheat tells his story about how it all began. A stoked grom frothing to ride waves. With surfboards being a rarity in the 50s, how did groms manage to learn to surf? Listen here

WCBR

“I’m kind of feeling the pressure,”grinned ever-casual Pat Gudauskas. “Can’t let the squad down.”